2025 Darius Rucker Intercollegiate Recap

2025 RECAP

SPECTATOR COMMENTS Over 250 spectator surveys taken – comments included:

“Thank you to the members who give up their course and club to make it happen and then volunteer. Very impressed!”

“A very enjoyable day at the tournament in Long Cove Club! Volunteers are very welcoming and helpful.”

“One of the finest golf events I have ever attended. Great on this membership and this community for being so supportive of women’s golf and college tournaments. Thank you!”

ALMOST 200 MEMBER-VOLUNTEERS!

PROSPECTIVE BUYER IMPACT During four recent Club tours, all four prospective buyers mentioned watching the Darius Rucker Intercollegiate and what a beautiful golf course and Club we have.

It was one of the reasons they reached out and scheduled a tour and two of them are under contract currently!

Nothing but positive feedback for how the community is portrayed on GOLF Channel.

The DRI is self-funded and Long Cove Club cleared an estimated profit of $9,650 in 2025. LONG COVE CLUB FINANCIAL IMPACT

TELEVISION BROADCAST RESULTS

791,000 unique viewers over the three days (3 live premieres and 4 re-airs) 62,000 average viewers per minute across the 3 live premieres All 3 live premieres were the most-watched telecasts of their respective days on GOLF Channel 4.8M Social Media Impressions

14.5K Engagements (Likes, Comments, Shares)

1.82M Video Views

MARKETING & ADVERTISING

Digital Advertising: Georgia Golf Plus eBlast, Carolinas Golf Express eBlast, Island Events eBlast & calendar listing, dedicated eBlast to SC Golf Association, Georgia Golf Association and Carolinas Golf Association Members, Google AdWords, Facebook ads, Website Retargeting ads and website homepage takeovers on Island Packet and Arts Center of Coastal Carolina.

Print Advertising: Ads in CH2, Local Life, Bluffton Sun, Hilton Head Sun, Island Packet, Arts Center of Coastal Carolina OnCenter Magazine and Hilton Head Island Guide to Golf.

Television Commercial:

Golf Channel gave Long Cove Club (6) 30-second commercial spots during the telecast. A $9,000 value!

The Town of Hilton Head Island awarded the DRI an Accommodations Tax Grant in the amount of $50,000 and all marketing and advertising was paid for with this money.

Island Packet Website Homepage Takeover Graphic

Arts Center of Coastal Carolina eBlast to over 17,000 patrons

Full Page Ad in CH2 Magazine

Island Packet Ad-Notes (Sticker on front page of newspaper)

WEBSITE RESULTS: 2/18/25 TO 3/11/25

36,272 unique users visited the website Great engagement with page views per person averaging 2.06 vs 1.81 last year 14,041 visits to Long Cove Club’s Google Business Listing 1,517 requests for directions to Long Cove Club 2,982 clicks thru to the website from the Google Business Listing Once visitors came to the website, we re-targeted them with an advertising campaign. From those ads, 1,021 people clicked and came to the website - double last year! Google keeps track of Event Counts - interaction with the website by users, such as viewing pages, clicking buttons and navigating the website. This year our Event Count was 236,733!

The Darius Rucker Intercollegiate plays a significant role in elevating and promoting the Long Cove Club brand.

Those three days are a rare opportunity for guests to experience the beauty of our community and our championship golf course firsthand. With the Golf Channel broadcast, the tournament brings global awareness, showcasing what makes Long Cove Club so special around the world. Branding and exposure are vital to the financial strength of our community by generating and sustaining long-term interest in real estate and membership.